As a project manager, I led a team of talented designers to create the logo identity for KASTORE, an online and physical store specializing in electronic products. Our objective was to design a logo that captures the essence of the brand and resonates with its target audience. We began by conducting thorough research on KASTORE, delving into its brand values, target market, and unique selling points. This allowed us to gain a deep understanding of the brand's identity and the message it wanted to convey.
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Using this research as a foundation, we brainstormed and sketched various logo concepts, exploring different visual elements, typography, and color schemes. We aimed to create a logo that would reflect the modern and innovative nature of KASTORE's products while maintaining a sense of trust and reliability.
After refining our ideas, we presented several logo concepts to the client, accompanied by detailed explanations of our design choices. We carefully considered the client's feedback and incorporated their input to further refine the logo.
The final logo identity for KASTORE is a perfect blend of sleek and contemporary design. It features a clean and minimalistic typography, complemented by a symbol that represents the brand's commitment to cutting-edge technology.